Blue Heron Blog

Why a Facebook Page is Not a Substitute for a Website

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In this lively guide, we'll dive into why relying solely on a Facebook page for your digital footprint is like sailing with an anchor down, and how our Eastern Shore web design services can launch your business into the digital stratosphere.

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7 Signs You Need a New Website for Your Eastern Shore Business

Signs you need a website
In the bustling world of Eastern Shore small businesses, your website is your digital storefront. If you're not keeping up with modern web trends and user expectations, you're missing out on valuable traffic and potential customers. Let's explore the top signs indicating it's time for a fresh, modern website.

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Why DIY Site Builders are Bad for Eastern Shore Small Businesses

Diy website builders bad for business
Are you a small business owner on the Eastern Shore pondering the idea of building your own website? Think again. While DIY site builders may seem tempting, they often fall short of delivering the robust online presence your business deserves.

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8 Things Every Eastern Shore Small Business Website Needs

Things every small business website needs
In the bustling small business landscape of Maryland's Eastern Shore, a captivating website isn't just a nice-to-have. It's a must-have. Whether you're in Easton, Salisbury, or any charming town in between, your website is where potential customers get their first glimpse of your brand, and it plays a critical role in driving sales.

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Website Traffic Stats Explained

Website traffic stats
In the digital age, where over 5.07 billion people are online daily, your website serves as the digital heartbeat of your Eastern Shore business. Whether you're nestled in the bustling streets of Salisbury or the quaint towns along the Chesapeake Bay, understanding and leveraging your website traffic stats is crucial.

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How Often Should You Redesign Your Website?

Redesign your website
From the bustling streets of Salisbury to the charming waterfronts of St. Michaels, your website impacts customer perception and engagement. But websites – like any aspect of your business – require regular updates and redesigns. Let's explore the critical aspects of website redesign and determine if it's time for your website to evolve.

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7 Reasons Why Small Business Websites Are Vital

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From the bustling streets of Easton to the picturesque waterfronts of Cambridge, a stellar website isn't just a luxury — it's a lifeline to success. Today, a strong online presence is not just about being seen; it's about driving your business forward. Here are the top seven reasons why a powerful website is essential for your small business.

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How To Respond to Online Reviews (Good and Bad)

How to respond to online reviews
In the dynamic world of Maryland small businesses, whether you're nestled in the heart of Easton or along the scenic Eastern Shore, online reviews are more than just feedback — they're the cornerstone of your digital reputation. A staggering 93% of shoppers base their buying decisions on these reviews! 

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8 Marketing Mistakes Small Businesses Make

Marketing mistakes
Approximately half of American small businesses lack a well-defined marketing strategy, a gap that could be the difference between thriving and merely surviving. Avoid common pitfalls and harness the power of effective marketing with these insights.

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